Jam's World

HIStory - Celebrating the Father of our Surf Line Hawaii Family


This Father's Day, Surf Line Hawaii celebrates Dave Rochlen, the Father of the Surf Line Hawaii family. After moving from California to Hawaii for his love of the ocean, Mr. Rochlen established a surf shop in Honolulu that would soon become much more. 

Dave on Beach

Rochlen created a lifestyle brand that reflected his love for the ocean. He made clothes that fit the free spirited, colorful beach lifestyle he loved. The ocean was his office.

Family at Sandy's

Dave shared this love for the ocean with his family. He fell in love with Keanuenue, a Hawaiian surfer girl from Waikiki, and together raised five children. The ocean was their playground and their greatest teacher. 

Mr. Rochlen is remembered as much more than a businessman. He was a philosopher, an artist, many would say a genius, and most importantly a father. His legacy is kept alive today as his son, Pua Rochlen, continues to tell his great stories as President of the company while raising his own five kids in the ocean.

Dave Rochlen is an idol to many for the way he lived his life, always embracing color, freedom, difference and love.  


1 comment

  • Aloha Surf Line Hawaii!
    I met Dave, Pua, and Nohai Rochlin in the 1970s when my friend and I were on vacation in Oahu. Dave loaned us a couple dirt motorcycles and we raced around the dirt trails on Oahu, Maui, and Hawaii.
    I was in the movie “On Any Sunday” by Bruce Brown. My racing # was 24. Dave and Bruce Brown were good friends and both of them were in the 20,000 Leagues Under the Sea movie, as Capt. Nemo’s underwater “shell divers”.
    Dave Rochlen will always be “in my heart and soul” as a great friend, and certainly a person I admire for his “free spirit” lifestyle and humor! I remember joking with Dave regarding his “cluttered van” and we shared many other fun times and conversations!
    Currently, I have been riding my Honda CRF450X on the dirt trails with my buddies every week. It “fuels my heart and soul”, and keeps me feeling young at heart!
    Today, I am worried about the hurricane that will be in the Hawaiian islands soon. My wish to everyone there is please, “stay safe and strong, and bless you all”.

    Jim Rice

Leave a comment

Please note, comments must be approved before they are published