Surf Line Hawaii brings back timeless graphics and original logos from the 60s, 70s and 80s to bring you a collection of effortlessly cool, USA made vintage tees.
History hidden in the details give this modern collection character. Even the simple white logo tees have a hint of color with assorted vintage prints along the neck line. Relaxed fits, distressed fabric, and contemporary dye techniques create premium vintage tee bodies. Designers looked through 50+ years of branding, bringing back hang tag graphics inspired by Dave Rochlen's collection of travel poster advertising art from the 60s, logos from the original surf board shop in the 70s, and original prints from every era.
Since its doors opened in 1964 as a surf shop, Surf Line Hawaii has continuously innovated with branding and story telling. Surf Line Hawaii vintage tees embody the evolution of classic surf culture to vintage fashion today.